With Hotel Graphic Pack, we design your core branded print materials, key in-hotel communication assets, the signage system, and the main graphic applications of the brand across the property’s physical touchpoints.
Deliverables:
Visual Identity & Design Direction
Definition of the brand’s core visual identity, including its logo, color palette, typography, symbols, and overall visual direction.
Positioning & Core Messages
Definition of the brand’s communication identity, including its tone of voice, positioning, core messages, and overall communication direction.
Experience & Brand Applications
Definition of the brand’s experiential expression, photographic direction, channel presence, and key applications across selected touchpoints.
In-Hotel Touchpoints & Guest Communication
Development of the property’s core in-hotel communication materials across reception, guest rooms, F&B outlets, and other guest touchpoints.
Wayfinding & Signage System
Definition of the property’s signage system, including directional, room, door, informational, and instructional signage.
Operational & Branded Materials
Definition and design of the property’s stationery, operational materials, and unified physical brand applications across all touchpoints.
